Hey ... hello ... wake up ... we live in 2009!!!!!
I am a whisky drinker and I don't like Jim Beam. If I would have liked Jim Beam, this commercial would be a reason for not drinking it anymore.
Not only because of the message, but it's done lousy, it doesn't leave anything at the imagination, it's too obvious.
The only reason I can think of is that they hope it's going to work like bad detergent commercials, it will unconsciously be stuck in the brain. Like if I go into a liquor store I would pick Jim Beam automatically ... don't think so
Energy BBDO, Chicago