"Smoking is being a slave to tobacco"
I don't think this campaign is shocking but the idea behind it I don't understand. The comparison. Smoking is an addiction. The image refers to sexual abuse.
I've showed it to my 12y old daughter and without me telling her anything she didn't figure it out. I told her it's an anti-smoking campaign and she said 'what does sex have to do with it?'
BDDP & Fils, Paris, France